Instead of being on a page, Gowalla is bringing Waldo to life. With using Gowalla to
define an area of 2-3 blocks, in a bigger city (i.e. Chicago, New York City etc.), with
doing this by tweeting out four intersections. Within that area followers can then search
for Waldo with a prize for who finds him first and the prize is related to where Waldo
is located.
